Monday, December 31, 2007

happy new year to those who espouse arrogance

At the risk of sounding pompous and for those that know me well, I guess I am, I wanted to share a few observations and requirements for authority, our rates and fees...
If you seek to show the world your vision and aspirations and get them accepted by those that should know better but don’t, you must always be perceived as being in the know. A leading Authority.
The critics and I have more than my fair share of them, accuse those who aspire and espouse authority, with spouting platitudes and other rubbish.
But the critics are like eunuchs in a harem. They know how it’s done; they see it done everyday but are unable to do it themselves. Which is why they become critics?

No, being forthright, confident in your articulation and communication, you can show the world what your values, aspirations, passions are.
Creating and designing is difficult to explain because it’s easy to understand. Bit like pornography really- you can’t define it but you know it when you see it. Great media, films, web sites, logos brands and adverts are constructed to render invisibility. That’s the nature of the medium.
Our media is constructed through the skillful use of visuals and linguistic elements manipulated to arrest the human intelligence long enough for it to respond positively to your business objectives.
The challenge of course is to dismantle the totality of it all and interpret how it was out together. Media, read, comprehended and works sometimes is observed no longer than a few moments but may have taken a few weeks to create and produce. Which is why you get the people who know how. You get on with what you do best.

Remember that great visionaries leave burnt trails and certainly do not appear to follow the well trodden pathways that lead to the comfortable mediocrity we are so used to these days.
Importantly, be seen to stand for something higher. Good enough should never be good enough for you because it’s dull boring and expected. Stand for achievements of real value worth, as being worth more than just money. Standing for Honesty, Integrity Contributing to humankind and its World.
Be the one who when boring people they think it’s their fault.
We have no intention of retiring from this fabulous life, for just when we think things can’t get any better – we open another bottle of celebratory Bollinger.
So when you decide to negotiate with us about our high prices remember, a company will go to the ends of the Earth to employ the right people of which our fee is about 10%. So our fee may seem high but we have calculated carefully what it takes to create and produce media that achieves its objectives and places you and your company in the finest light. . It is what it is and the successful companies that have paid our excessively high fees are more that happy with the extraordinary results. If you want a Bentley don’t expect to pay Skoda prices.
Having got that off our chests what can we do for you?

Labels:

Stumble Upon ToolbarStumble It!